Canadian Badlands Ltd.
Reach Market Planning LLC conceived, facilitated and authored a successful $7.6 M Alberta Rural development fund grant including business plan development for 18 different business planning, capital improvements, and workforce development elements to create a Tourism Product Development Center operated by
Canadian Badlands Ltd.
Canadian Tourism Commission
Research to define targets and select markets for a special $4.5 M advertising stimulus campaign to address the decline in US Leisure travel to Canada resulting from the 2008-09 economic recession in the US market.
Kansas City Convention and Visitors Association
Authored 2008 Overnight Leisure Visitor and Competitive Profile. Partnered with Oxford Economics to provide a Tourism Economic Impact Report for Kansas City, Missouri.
Alberta Tourism Parks and Culture
Reach Market Planning LLC (in Partnership with Western Management Consultants) authored a 20-30 year capital investmant Strategic Tourism Development Plan for the "Canadian Badlands Region" in Alberta Canada. The plan identified markets, needed infrastrucutre, resort and accommodation expansion needs/opportunities, and business growth/service improvements required to grow this unique region into the next "iconic destination" for Alberta.
Canadian Tourism Commission
Research to profile and segment the 2007 US Leisure travel Market to Canada.
Cabarrus County, NC CVB
Authored- Facilitated staff Strategic & Operations Plans and Board Retreat
Designed Performance Based budget and Performance tracking system
Designed- Authored a Research Plan for the bureau
Durham, NC CVB
Development of performance tracking system database and reporting tools.
